SEO (Search Engine Optimisation) is the process of improving your website’s visibility on search engines like Google. In simple terms, it’s about making sure your site appears when potential customers search for your services.

SEO involves optimising your website’s content, structure, speed, and authority through strategies like keyword targeting, high-quality backlinks, and on-page improvements, all to help you rank higher and attract more qualified traffic.

SEO is a long-term strategy, but it delivers compounding returns when done right.

Typically, you can expect to see early movement within 0–3 months, with noticeable traction and ranking improvements by 3–6 months. Between 6–12 months, SEO efforts tend to generate stronger visibility, consistent traffic, and measurable leads or sales.

That said, the timeline can vary based on several factors;  including your industry, competition, location, website age, and the keywords you're targeting.

In some cases, results can come quicker, especially for lower-competition niches or well-built websites, but SEO is always a process of building long-term, sustainable growth.

No reputable SEO agency can guarantee a number-one position on Google, and neither do we, for good reason.

Search rankings are influenced by a wide range of factors, including algorithm updates, competitor activity, and personalised search results based on location and user behaviour.

At Ascendr, we focus on what we can control: implementing industry-leading strategies that are designed to improve your visibility, drive qualified traffic, and generate measurable business outcomes.

Rather than chasing a single keyword ranking, we prioritise long-term growth through sustained improvements across your entire search presence.

This depends on the current quality, structure, and relevance of your website content.

At Ascendr, we tailor our strategy to enhance your content where needed — making it more valuable to users while aligning it with Google’s best practices to improve organic performance.

SEO and Google Ads both have their place in a strong digital strategy, the key is understanding their roles.

Google Ads offers instant visibility, great for short-term wins and time-sensitive campaigns. However, the moment you stop paying, the traffic stops.

SEO, on the other hand, is a long-term investment. It builds your online presence organically, helping you rank for high-intent searches and drive consistent, cost-effective traffic over time.

While SEO takes longer to ramp up, it delivers ongoing results without paying for every click — making it essential for sustainable growth. Ideally, combining both offers the best of both worlds: immediate leads with long-term brand authority.

SEO is built on four key pillars: Technical SEO, On-Page SEO, Content, and Off-Page SEO.

• Technical SEO (20%) ensures your website is fast, secure, and well-structured.
• On-Page SEO (20%) optimises content around relevant keywords to improve visibility.
• Content (20%) engages users and drives traffic through valuable, informative material.
• Off-Page SEO (40%) focuses on backlinks, which play a major role in boosting authority and rankings by signalling relevance to search engines.

At Ascendr, we help with all four pillars of SEO to ensure your website ranks higher and drives more traffic.

Absolutely, Ascendr has partnered with many newly launched businesses and first-time SEO clients across various industries.

If you're just getting started, we'll guide you through whether search is the right growth channel for your stage and provide honest, strategic advice, even if that means recommending a different path for your budget.

Our SEO packages range from $1000 to $2,500 per month, depending on your business goals and competition level.

This investment covers everything from technical audits and on-page fixes to premium Australian backlinks and lead-focused reporting. Pricing varies based on how competitive your market is and how aggressive your growth goals are.

SEO isn’t a quick fix—it’s a long-term strategy designed to drive traffic, boost rankings, and generate qualified leads month after month.